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Good Good Golf CEO fires back after Callaway ends partnership
Good Good Golf CEO fires back after Callaway ends partnership
Good Good Golf CEO fires back after Callaway ends partnership

Published on: 08/28/2026

This news was posted by Oregon Today News

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Good Good Golf CEO Matt Kendrick criticized Callaway after the equipment company ended its partnership with the digital golf brand amid backlash over a deleted advertisement. (AP Photo/Jay LaPrete)

Matt Kendrick, the CEO and co-founder of Good Good Golf, accused Callaway Golf of abandoning his company through what he called a coordinated publicity campaign, escalating a dispute that began with a widely criticized advertisement depicting violence against a woman. Kendrick also briefly entertained the possibility of legal action, although he later said Good Good was not considering a lawsuit, USA Today said.

News Source : https://www.oregonlive.com/sports/2026/08/good-good-golf-ceo-turns-on-callaway-as-ad-fallout-takes-another-turn.html

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