EAGLE, ID - The Big Idaho Potato Truck rolled into Eugene over Labor Day weekend as the Idaho Potato Commission (IPC) sponsored the season-opening matchup between Boise State and Oregon, kicking off National Potato Month on one of college football’s biggest stages.From Friday’s crowd at Safeway to Saturday’s fourth-quarter thriller at Autzen Stadium, Idaho® potatoes brought Boise State and Oregon fans together throughout a memorable college football weekend.The excitement peaked Saturday as Boise State took on No. 2 Oregon in front of 57,652 fans at Autzen Stadium and a national CBS audience. The Broncos led throughout the first half and entered the fourth quarter tied with the Ducks at 24, putting one of the nation’s top-ranked teams on upset alert. Oregon ultimately broke the tie when quarterback Dante Moore connected with wide receiver Dakorien Moore for a 62-yard touchdown, and the Ducks held on for a 34–27 victory.It was a good day to be a Duck. And a pretty good day to be a potato. Jamey Higham, President and Chief Executive Officer, Idaho Potato Commission “We’ve been part of college football for a long time, and sponsoring a matchup between Boise State and Oregon was something special,” said Jamey Higham, President and CEO of the Idaho Potato Commission, in the recent release. “Boise State showed why it has such a proud football tradition, taking one of the nation’s top-ranked teams down to the wire, and fans on both sides created an incredible atmosphere. It was a great way to bring people together around Idaho potatoes and kick off National Potato Month.”The fun began before the Truck even reached Eugene. Oregon senior edge rusher Teitum Tuioti helped spread the word through a playful social media reel. In the video, Tuioti shared some strong opinions on baked-potato toppings while signing a limited number of Idaho potatoes and inviting fans to find the four-ton Truck throughout the weekend.By Friday morning, the social media tease had become a larger-than-life attraction at Safeway. Shoppers and football fans posed for photos with the Truck, picked up Idaho potato swag, and met Spuddy Buddy and The Duck. The Duck also handed out the Idaho potatoes autographed by Tuioti, giving a lucky group of fans a distinctly Idaho take on sports memorabilia. The Big Idaho Potato Truck rolled into Eugene over Labor Day weekend as the Idaho Potato Commission (IPC) sponsored the season-opening matchup between Boise State and Oregon, kicking off National Potato Month on one of college football’s biggest stages The weekend also gave back to the Eugene community. Through the Big Idaho Potato Truck’s A Big Helping program, IPC donated $1,000 to Food for Lane County to support the organization’s work addressing hunger throughout the region.It Never Rains at Autzen Stadium, but Idaho Potatoes Were EverywhereOn game day, the Big Idaho Potato Truck joined the pregame festivities outside the Moshofsky Center, where Boise State and Oregon fans stopped for photos, picked up giveaways, and visited with Spuddy Buddy and the Tater Team. Fans also added their names to the Truck’s A Big Helping signature board, carrying the spirit of Friday’s donation into game day and recognizing the communities the Truck supports along its nationwide tour.Inside Autzen, IPC’s presence extended well beyond the Truck. Idaho potato branding appeared across in-stadium digital displays throughout the game, including bold field-level creative and animated Big Idaho Potato Truck imagery visible during live action. IPC’s newest commercial also played on the stadium videoboard before kickoff, bringing the Commission’s broader advertising campaign into the stadium.Idaho potatoes weren’t just part of the festivities. They were on the menu, too. At select Gridiron Grill locations, fans could order a limited-time dish made with Idaho Steakhouse Fries topped with steak strips, mushrooms, and brown gravy. From Friday’s crowd at Safeway to Saturday’s fourth-quarter thriller at Autzen Stadium, Idaho® potatoes brought Boise State and Oregon fans together throughout a memorable college football weekend At halftime, six young fans took the field for a potato sack race, with Spuddy Buddy cheering them on and The Duck waiting at the finish line. The race brought a classic piece of potato-themed fun to one of college football’s loudest stages.The larger-than-life weekend gave media a fresh and highly visual angle on the matchup, generating 75 broadcast and online placements with a total reach of more than 15.7 million. Coverage ranged from regional publications and television news to nationwide syndication and international coverage. Social media extended the excitement even further, generating more than 91,900 views.The weekend showed what can happen when a sponsorship gives fans more than a logo to look at. By inviting fans to see, share, and taste Idaho potatoes against the backdrop of an unforgettable college football game, IPC connected with longtime potato fans, introduced the brand to new audiences, and gave National Potato Month the kind of kickoff only a four-ton potato could deliver.