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This national grocery chain is rolling out digital price tags in Portland, stoking fears of ‘surge pricing’
This national grocery chain is rolling out digital price tags in Portland, stoking fears of ‘surge pricing’
This national grocery chain is rolling out digital price tags in Portland, stoking fears of ‘surge pricing’

Published on: 04/30/2026

This news was posted by Oregon Today News

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Many of products at the Whole Foods in Northwest Portland's Pearl District now use digital price tags, also known as electronic shelf labels.

The Whole Foods in the Pearl District replaced many of its paper price labels that are affixed to shelves across the store with digital price tags this month, the first of the chain’s eight stores in the Portland area to embrace the up-and-coming — albeit controversial — technology.

News Source : https://www.oregonlive.com/business/2026/04/this-national-grocery-chain-is-rolling-out-digital-price-tags-in-portland-stoking-fears-of-surge-pricing.html

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